The Business Growth
TRANSFORM YOUR ACCOUNTANCY PRACTICE INTO A PROFITABLE AND VALUABLE ADVISORY BUSINESS
“Brilliantly written, really easy to read, and bang on the money.”
“For any firm that is looking at staying ahead of the inevitable ‘march of automation’, this is the book for you.
Sharing knowledge and facts is no longer the role of the advisor, Google will do that far better. Your ability to remain relevant in the new digital age will depend on your skills in questioning, building rapport and connecting with your clients at a far deeper level.
As machines get better at answering questions… you need to get better at asking them. Paul’s book shows you just how to do that.”
The Business Growth Accountant is a treasure trove of advice on how to move your firm up the value curve – by giving your customers the services they need and want. In addition to Paul Shrimpling’s sage advice – and here I will reveal my bias – be sure to pay particular attention to three more Pauls quoted in the book: the late Paul O’Byrne, RIP, and his partner, Paul Kennedy, who continues to run what I believe is the most innovative accounting firm in the world, O’Byrne & Kennedy; and, of course, Paul Dunn, the man who blazed the trail and helped thousands of firms fulfill the transformational journey that is energetically articulated throughout this book.
‘If you’re serious about growing and developing your accounting business, then Paul Shrimpling’s book is essential reading. Don’t just read it, take action. Do nothing at your own peril.’
“Just read Paul’s book through and found it to be very engaging and, in places, challenging (in a good way). I think the footnotes with links to online material really add to the value and I really liked the section on “Numbers To Grow By”. Lots of material there that I will use. I thought the Rugby story was a particularly excellent example of how changing the scoring (measuring) can change behaviour.”
Paul provides many answers to the mysteries of how to deliver advisory services in his book, The Business Growth Accountant. Accounting professionals have been being told for years to be an advisor, with no real training on the path to get there.
Paul provides the steps with his "Higher-Value Route Map" in his book, as well as, real life scenarios from experienced accountants that deliver advisory services from around the world. This book will help you take the steps needed to be comfortable with the critical conversations that are necessary to be a truly value-added strategic partner to your client that they couldn’t imagine living without.
“Brilliant. I have sent this book out to the board of directors and all our team leaders.
The timing of this book is excellent as I have just started HIT (Hallidays Internal Training) which is a course on training client facing team members on how to be a great business advisor (not an accountant). This book reinforces and supports the learning in this programme. It is going to be essential reading for everyone attending.
This is incredibly valuable. I thought the chapter on questions was really interesting as I hadn’t come across question frameworks before (maybe some of us don’t need them!) and I think this will be a really useful chapter for the team members who choose to move from accountant to advisor.
I 100% endorse everything Paul talks about in this book – It felt strangely as if he’d been rummaging around in my mind and pulling loads of stuff out and putting it on paper!
But to summarise…
…essential reading for any accountant who truly cares about their clients and has a burning desire to do something to help clients more. The No 1 handbook for moving from accountant to (growth) advisor.”
"Paul has an enviable reputation as a thought leader in the accounting world, and this book just goes to show why that is the case. He makes a compelling case for all accountants, large and small, demonstrating why they need to be looking at being advisors, not bean counters or tax return filers. What's more, he gives some simple nuggets of advice that are priceless."
“In his book Paul does not set out to be popular. He challenges you to be so much more than just another beige accountant. And let me tell you, the world doesn’t need any more of them!
In your hands is the book that every dull, boring accountant should read so they get a sense of what the wise ones are doing. Then why wouldn’t you leave mediocre and run-of-the-mill accounting behind you and take the actions and insights suggested by all the contributors to Paul’s book?
If I were an accountant I’d buy every available copy of this book so that the competition can’t get hold of a copy.
Paul, and the firms he’s interviewed for the book, re-invigorate my belief that the accountancy profession can deliver on its potential to change the way that businesses perform.”
"Paul Shrimpling has done an awesome job of identifying what it takes to be a Business Growth Accountant and how important it is as accountants to embrace the change from compliance work to business advisory. Whilst it's easy to read, it's packed full of detailed information. This is essential reading if you want your accounting practice to thrive in the future."
I was inspired to be a Chartered Accountant by seeing what a business-savvy accountant called David did for my parents and their business. My parents worked hard, but the success of their business enabled me to enjoy a better life and certainly an upgrade on my holidays! They never made a major decision without David’s input. He was their sounding board, corporate finance man and friend.
One summer in his office David showed me he had a team delivering numbers. A team that meant he could spend his time understanding the numbers, talking to clients and using them to bring greater success to his clients.
Firms need to understand that being just an accountant was never enough and now, in the world of cloud accounting, the need to demonstrate you add value is more important than ever.
This book won’t make you into a business savvy accountant, but it will challenge everything you’ve learnt and done in the profession to date. And then show you how others have done it successfully so that you can follow their lead.”
I have just read your fantastic book and have been inspired to re-write completely our internal business advisory manual.
The firm has 58 staff now and we are attacking the MTD market at the moment with a training package for clients using Quickbooks, Sage and Xero together with an in-housed data processing solution using the same software but within LP.
We have been providing outsourced FD services for over 12 years with 80% of the practice now providing higher level tax planning (30%), business advisory(30%) and financial services advice (20%) to the client base.We are exploring creating two brands/practices - one for compliance services and the other Business Advisory first and accountancy a close second.
I am really inspired by your book and thank you so much for writing it, it has been a life changing experience.
“This is the book that the Accountancy Profession needs to wake itself up to what clients want.
It’s all in the book - how you start and deliver Business Growth Consultancy to your clients. It’s simply invaluable for those accountants that want to BE the change.
Well done Paul and this book needs to be read by every team member.”
"The Business Growth Accountant is a game-changer for the accounting profession. It's a 'call to arms' for accountants everywhere to move from the 'bean-counter' to the strategic trusted advisor. Technology is inexorably advancing client expectations and redefining what they deem to be of value.
To get ahead of the game, Paul Shrimpling's Higher Value Route Map is a powerful framework that charts the optimal path for accountants to be the difference makers needed by today's business owners. A terrific 3-hour read and a must for forward thinking accountants throughout the world."
“A lot of “Has Beans” style accountants are blindly burying their heads in the sand, blind to the fact that traditional accountancy work is rapidly disappearing out of their to do list. Paul’s book provides a practical route map to a valuable way of delivering profitable advisory services to business clients.”
“Paul’s timely book – very readable and well presented – is another wake up call to the accountancy profession.
Change fast or become irrelevant. Your call. Simple as.
And Paul shows you how you can make significant change quickly so you will thrive. His guidance and advice has always been first class.”
“Having worked with him for a number of years it’s great to see Paul’s book bring together superbly many insights into how an accountancy firm can address the core challenges now facing the profession.
In a constantly and now rapidly changing environment Paul shows how you can lay sound foundations on which to build a great accountancy practice.
This book is a must read for any practice that wants to grow, adapt and achieve its goals and will inspire you to do so”
Having worked with Paul for a number of years and read many of the books, which are referred to here, it’s great to see how Paul has pulled so much of this stuff together in one place. What is crystal clear and connected with me, is the importance of changing your mindset and being that advisor first, and an accountant second. We have already taken steps to reflect this and are changing our branding.”
“It’s time for accountants to do more for business owners than just do accounts and tax returns! Wherever you are in your career, this book will give you the confidence, insights and knowledge to do just that. Easy to ready, it builds on your existing skill set. And, if you implement the ideas in the book, not only will it will position you as the go-to accountant, it will help you to make an incredible impact on your clients’ businesses and the lives of so many, ultimately creating a better World.”