​The Business Growth
Accounta​​​​​nt

​TRANSFORM YOUR ACCOUNTANCY PRACTICE INTO A PROFITABLE AND VALUABLE ADVISORY BUSINESS

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Robert Craven Managing Director, The Directors Centre, England

If I were an accountant I’d buy every available copy of this book so that the competition can’t get hold of a copy.

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Alex Davis Business Development, UK QuickBooks

“For any firm that is looking at staying ahead of the inevitable ‘march of automation’, this is the book for you.

Sharing knowledge and facts is no longer the role of the advisor, Google will do that far better. Your ability to remain relevant in the new digital age will depend on your skills in questioning, building rapport and connecting with your clients at a far deeper level.

As machines get better at answering questions… you need to get better at asking them. Paul’s book shows you just how to do that.”

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Ronald J. Baker Radio Show Host, The Soul of Enterprise: Business in the Knowledge Economy, and auther of the best selling Implementing Value Pricing: A Radical Business Model for Professsional Firms

The Business Growth Accountant is a treasure trove of advice on how to move your firm up the value curve – by giving your customers the services they need and want. In addition to Paul Shrimpling’s sage advice – and here I will reveal my bias – be sure to pay particular attention to three more Pauls quoted in the book: the late Paul O’Byrne, RIP, and his partner, Paul Kennedy, who continues to run what I believe is the most innovative accounting firm in the world, O’Byrne & Kennedy; and, of course, Paul Dunn, the man who blazed the trail and helped thousands of firms fulfill the transformational journey that is energetically articulated throughout this book.

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Greg Smargiassi Managing Director, OurCFO, Australia

‘If you’re serious about growing and developing your accounting business, then Paul Shrimpling’s book is essential reading. Don’t just read it, take action. Do nothing at your own peril.’

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Elinor Perry-Hall Managing Director, Pentlands Accountants And Advisors

“I’ve just read the first 60 pages and thoroughly enjoying the book, I definitely agree with all the points you’ve made so far.

In January this year we launched our re-brand. We re-branded because any business that doesn’t change with the times will be left behind and so rather than wait for change to happen we’re working ahead of the curve. In a team session my opening slide said – Accounting isn’t about the numbers, it’s about people”.

Having read your section on why perceived value stems from feelings, I’ll tweak this slightly to ‘people’s feelings’. I’m looking forward to reading the rest of the book Paul. Thanks for the insight.”

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Amy Vetter CPA.CITP, CGMA, Keynote Speaker, Advisor and Author

Paul provides many answers to the mysteries of how to deliver advisory services in his book, The Business Growth Accountant. Accounting professionals have been being told for years to be an advisor, with no real training on the path to get there.

Paul provides the steps with his "Higher-Value Route Map" in his book, as well as, real life scenarios from experienced accountants that deliver advisory services from around the world. This book will help you take the steps needed to be comfortable with the critical conversations that are necessary to be a truly value-added strategic partner to your client that they couldn’t imagine living without.

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Paul Dunn B1G1 Chairman and TEDx speaker

This book matters. And it matters because when you do what the book lays out for you, you will matter — as in seriously matter.

And that’s stunningly important. Seth Godin says it like this, “The challenge is not to be successful, the challenge is to matter.”

Just think about that for a moment. Perhaps even flip it around. When you do that you get that when you matter, success follows.

‘Mattering’ is essential. When you move from being dispensable to INdispensable, you matter.

Let me say it again: this book matters. when you do what it lays out for you, you will matter.

And like me, you’ll thank Paul Shrimpling for making you matter, changing your life and the lives of those around you.

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Robert Craven Managing Director, The Directors Centre, England

“In his book Paul does not set out to be popular. He challenges you to be so much more than just another beige accountant. And let me tell you, the world doesn’t need any more of them!

In your hands is the book that every dull, boring accountant should read so they get a sense of what the wise ones are doing. Then why wouldn’t you leave mediocre and run-of-the-mill accounting behind you and take the actions and insights suggested by all the contributors to Paul’s book?

If I were an accountant I’d buy every available copy of this book so that the competition can’t get hold of a copy.

Paul, and the firms he’s interviewed for the book, re-invigorate my belief that the accountancy profession can deliver on its potential to change the way that businesses perform.”

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Michael Ogilvie Managing Director, OBC The Accountants, England

“A lot of “Has Beans” style accountants are blindly burying their heads in the sand, blind to the fact that traditional accountancy work is rapidly disappearing out of their to do list. Paul’s book provides a practical route map to a valuable way of delivering profitable advisory services to business clients.”

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Douglas Aitken CEO, Croner Business School, England

“This book tells you everything good about Paul Shrimpling’s approach and contribution to the accountancy profession. Anyone who has seen him present would vouch that Paul can never be accused of being half-hearted, and this book oozes passion and wholehearted advice from the first page. The book is filled with straightforward and common-sense advice, and Paul’s credibility comes not only from his thousands of hours one-to-one with accountants looking to improve their businesses but also his ability to get others to open up about the secrets of their success. This is a must-read for any accountant looking forward to the digital age with a little trepidation.”

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Carl Reader Director, D&T Chartered Accountants and Business Advisors, author and serial entreprenneur, The Startup Coach, England

"Paul has an enviable reputation as a thought leader in the accounting world, and this book just goes to show why that is the case. He makes a compelling case for all accountants, large and small, demonstrating why they need to be looking at being advisors, not bean counters or tax return filers. What's more, he gives some simple nuggets of advice that are priceless."

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Rob Brown Host of the Top 100 Club Accounting Podcast, Founder of BD Academy England

"The Business Growth Accountant is a game-changer for the accounting profession. It's a 'call to arms' for accountants everywhere to move from the 'bean-counter' to the strategic trusted advisor. ​ Technology is inexorably advancing client expectations and redefining what they deem to be of value.

To get ahead of the game, Paul Shrimpling's Higher Value Route Map is a powerful framework that charts the optimal path for accountants to be the difference makers needed by today's business owners. A terrific 3-hour read and a must for forward thinking accountants throughout the world."

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Wayne Hockley Director, Anthony Russel, Braintree, England

“In my opinion this book is essential reading for any owner of an accountancy practice in these times where the pace of change is the fastest it has ever been. I have read a few books on the current issues facing the accountancy profession by different authors. The way this book has been put together, pooling a vast range of resources, ideas and research, provides a very good framework for re-modelling a traditional accountancy practice into a relevant advisory service business.

Paul’s undoubted knowledge, experience and passion to help improve the accountant’s role comes across in every chapter of this book.”

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Liz Farr CPA, Content Marketing Strategy for Accountants, Farr Communications, New Mexico, USA

“If you want off the hamster wheel of endless tax returns for unappreciative clients, and if you want to make a real difference in the lives and businesses of your clients, read this book.

While there’s plenty of buzz out there that accountants need to add advisory services to their firms, there aren’t too many sources that actually demonstrate how to do that.

Based on real world examples of accountants and advisors from around the world who are doing this work and on Paul’s years of experience guiding firms, this book lays out the steps you’ll need to take to transform your firm into Business Growth Accountants.”

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Vipul Sheth ACA CTA, Managing Director, Advance Track Outsourcing, England

I was inspired to be a Chartered Accountant by seeing what a business-savvy accountant called David did for my parents and their business. My parents worked hard, but the success of their business enabled me to enjoy a better life and certainly an upgrade on my holidays! They never made a major decision without David’s input. He was their sounding board, corporate finance man and friend.

One summer in his office David showed me he had a team delivering numbers. A team that meant he could spend his time understanding the numbers, talking to clients and using them to bring greater success to his clients.

Firms need to understand that being just an accountant was never enough and now, in the world of cloud accounting, the need to demonstrate you add value is more important than ever.

This book won’t make you into a business savvy accountant, but it will challenge everything you’ve learnt and done in the profession to date. And then show you how others have done it successfully so that you can follow their lead.”

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Shaz Nawaz ACA, Director, AA Accountants, England

“I worked with Paul for a number of years. He was coach, consultant, adviser, friend and trusted aide all at the same time. Paul’s knowledge, experience and expertise of the accountancy profession is simply brilliant.

He helped transform our firm and I’m forever indebted to him for all his support. I’m thrilled that Paul has written this book where he openly and transparently shares key insights into how to create an exceptional accountancy firm.

I think the book is a must-read for all accountants who are serious about running a remarkable practice.”

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Seamus Parfrey Director, Parfrey Murphy Chartered Accountants, Ireland

“Paul’s timely book – very readable and well presented – is another wake up call to the accountancy profession.

Change fast or become irrelevant. Your call. Simple as.

And Paul shows you how you can make significant change quickly so you will thrive. His guidance and advice has always been first class.”

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Simon Chaplin Director of GreenStones, author and founder of SocksUpSimon, England

“This is a truly brilliant Inspiring, Challenging and Supporting book from Paul that is a must read for every accountant in practice.

Even if you are not looking to become a “Growth Accountant” there are masses of ideas, tools, and tips you can implement in your practice to make your life easier and deliver a better experience to your clients.

Paul’s story around “Canary-like” KPIs will stick with me forever and the section on “Blind, deaf and dumb pricing” has helped me challenge the team on their communication skills. If you are in practice and want to make more of an impact in the lives of those around you this is a must-read book.

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Alan Cowperthwaite Director, Harvey Smith – Business Growth Accountants, England

Having worked with Paul for a number of years and read many of the books, which are referred to here, it’s great to see how Paul has pulled so much of this stuff together in one place. What is crystal clear and connected with me, is the importance of changing your mindset and being that advisor first, and an accountant second. We have already taken steps to reflect this and are changing our branding.”