The Business Growth
TRANSFORM YOUR ACCOUNTANCY PRACTICE INTO A PROFITABLE AND VALUABLE ADVISORY BUSINESS
“Brilliantly written, really easy to read, and bang on the money.”
The Business Growth Accountant is a treasure trove of advice on how to move your firm up the value curve – by giving your customers the services they need and want. In addition to Paul Shrimpling’s sage advice – and here I will reveal my bias – be sure to pay particular attention to three more Pauls quoted in the book: the late Paul O’Byrne, RIP, and his partner, Paul Kennedy, who continues to run what I believe is the most innovative accounting firm in the world, O’Byrne & Kennedy; and, of course, Paul Dunn, the man who blazed the trail and helped thousands of firms fulfill the transformational journey that is energetically articulated throughout this book.
‘If you’re serious about growing and developing your accounting business, then Paul Shrimpling’s book is essential reading. Don’t just read it, take action. Do nothing at your own peril.’
“For any firm that is looking at staying ahead of the inevitable ‘march of automation’, this is the book for you.
Sharing knowledge and facts is no longer the role of the advisor, Google will do that far better. Your ability to remain relevant in the new digital age will depend on your skills in questioning, building rapport and connecting with your clients at a far deeper level.
As machines get better at answering questions… you need to get better at asking them. Paul’s book shows you just how to do that.”
Paul provides many answers to the mysteries of how to deliver advisory services in his book, The Business Growth Accountant. Accounting professionals have been being told for years to be an advisor, with no real training on the path to get there.
Paul provides the steps with his "Higher-Value Route Map" in his book, as well as, real life scenarios from experienced accountants that deliver advisory services from around the world. This book will help you take the steps needed to be comfortable with the critical conversations that are necessary to be a truly value-added strategic partner to your client that they couldn’t imagine living without.
This book matters. And it matters because when you do what the book lays out for you, you will matter — as in seriously matter.
And that’s stunningly important. Seth Godin says it like this, “The challenge is not to be successful, the challenge is to matter.”
Just think about that for a moment. Perhaps even flip it around. When you do that you get that when you matter, success follows.
‘Mattering’ is essential. When you move from being dispensable to INdispensable, you matter.
Let me say it again: this book matters. when you do what it lays out for you, you will matter.
And like me, you’ll thank Paul Shrimpling for making you matter, changing your life and the lives of those around you.
“I’ve just read the first 60 pages and thoroughly enjoying the book, I definitely agree with all the points you’ve made so far.
In January this year we launched our re-brand. We re-branded because any business that doesn’t change with the times will be left behind and so rather than wait for change to happen we’re working ahead of the curve. In a team session my opening slide said – Accounting isn’t about the numbers, it’s about people”.
Having read your section on why perceived value stems from feelings, I’ll tweak this slightly to ‘people’s feelings’. I’m looking forward to reading the rest of the book Paul. Thanks for the insight.”
“Having worked with him for a number of years it’s great to see Paul’s book bring together superbly many insights into how an accountancy firm can address the core challenges now facing the profession.
In a constantly and now rapidly changing environment Paul shows how you can lay sound foundations on which to build a great accountancy practice.
This book is a must read for any practice that wants to grow, adapt and achieve its goals and will inspire you to do so”
I was inspired to be a Chartered Accountant by seeing what a business-savvy accountant called David did for my parents and their business. My parents worked hard, but the success of their business enabled me to enjoy a better life and certainly an upgrade on my holidays! They never made a major decision without David’s input. He was their sounding board, corporate finance man and friend.
One summer in his office David showed me he had a team delivering numbers. A team that meant he could spend his time understanding the numbers, talking to clients and using them to bring greater success to his clients.
Firms need to understand that being just an accountant was never enough and now, in the world of cloud accounting, the need to demonstrate you add value is more important than ever.
This book won’t make you into a business savvy accountant, but it will challenge everything you’ve learnt and done in the profession to date. And then show you how others have done it successfully so that you can follow their lead.”
“Paul has interviewed some remarkably smart practitioners, and blended their remarkably practical insights with his own, to produce a remarkably useful book”
“Inspiration comes first and that is exactly what Paul’s book provides, along with his positive and realistic enthusiasm teamed with his refreshing energy to transform your accountancy practice into a more valuable one”
“This is the book that the Accountancy Profession needs to wake itself up to what clients want.
It’s all in the book - how you start and deliver Business Growth Consultancy to your clients. It’s simply invaluable for those accountants that want to BE the change.
Well done Paul and this book needs to be read by every team member.”
“Paul’s timely book – very readable and well presented – is another wake up call to the accountancy profession.
Change fast or become irrelevant. Your call. Simple as.
And Paul shows you how you can make significant change quickly so you will thrive. His guidance and advice has always been first class.”
“In his book Paul does not set out to be popular. He challenges you to be so much more than just another beige accountant. And let me tell you, the world doesn’t need any more of them!
In your hands is the book that every dull, boring accountant should read so they get a sense of what the wise ones are doing. Then why wouldn’t you leave mediocre and run-of-the-mill accounting behind you and take the actions and insights suggested by all the contributors to Paul’s book?
If I were an accountant I’d buy every available copy of this book so that the competition can’t get hold of a copy.
Paul, and the firms he’s interviewed for the book, re-invigorate my belief that the accountancy profession can deliver on its potential to change the way that businesses perform.”
"Paul Shrimpling has done an awesome job of identifying what it takes to be a Business Growth Accountant and how important it is as accountants to embrace the change from compliance work to business advisory. Whilst it's easy to read, it's packed full of detailed information. This is essential reading if you want your accounting practice to thrive in the future."
"Having worked with Paul from afar, I can see that the dedication to his work is truly making a difference and inspiring the accountant's he works with. Which in turn is having an amazing impact on the client's that those accounting firms are working with. Do yourself a favour, pick up this book and learn how you can create meaningful impacts in your accounting business which allow you to grow profitably. "
In this book Paul brilliantly articulates the key issues facing our industry and the most effective solutions to them from people who have done it already.
“This is a truly brilliant Inspiring, Challenging and Supporting book from Paul that is a must read for every accountant in practice.
Even if you are not looking to become a “Growth Accountant” there are masses of ideas, tools, and tips you can implement in your practice to make your life easier and deliver a better experience to your clients.
Paul’s story around “Canary-like” KPIs will stick with me forever and the section on “Blind, deaf and dumb pricing” has helped me challenge the team on their communication skills. If you are in practice and want to make more of an impact in the lives of those around you this is a must-read book.
"The Business Growth Accountant is a game-changer for the accounting profession. It's a 'call to arms' for accountants everywhere to move from the 'bean-counter' to the strategic trusted advisor. Technology is inexorably advancing client expectations and redefining what they deem to be of value.
To get ahead of the game, Paul Shrimpling's Higher Value Route Map is a powerful framework that charts the optimal path for accountants to be the difference makers needed by today's business owners. A terrific 3-hour read and a must for forward thinking accountants throughout the world."