The Business Growth
Accountant
TRANSFORM YOUR ACCOUNTANCY PRACTICE INTO A PROFITABLE AND VALUABLE ADVISORY BUSINESS
Paul Shrimpling has done an awesome job. This is essential reading if you want your accounting practice to thrive in the future.

The Business Growth Accountant is a treasure trove of advice on how to move your firm up the value curve – by giving your customers the services they need and want. In addition to Paul Shrimpling’s sage advice – and here I will reveal my bias – be sure to pay particular attention to three more Pauls quoted in the book: the late Paul O’Byrne, RIP, and his partner, Paul Kennedy, who continues to run what I believe is the most innovative accounting firm in the world, O’Byrne & Kennedy; and, of course, Paul Dunn, the man who blazed the trail and helped thousands of firms fulfill the transformational journey that is energetically articulated throughout this book.
“For any firm that is looking at staying ahead of the inevitable ‘march of automation’, this is the book for you.
Sharing knowledge and facts is no longer the role of the advisor, Google will do that far better. Your ability to remain relevant in the new digital age will depend on your skills in questioning, building rapport and connecting with your clients at a far deeper level.
As machines get better at answering questions… you need to get better at asking them. Paul’s book shows you just how to do that.”
‘If you’re serious about growing and developing your accounting business, then Paul Shrimpling’s book is essential reading. Don’t just read it, take action. Do nothing at your own peril.’
Paul highlights in his book how the accountancy profession is changing and changing at a rapid pace. He highlights that fact that to be a successful accountant in the ever-changing technological world, that you will need to adapt quickly or you will become extinct. As a profession, we have to reinvent ourselves to be more valuable to our clients. His book takes you on a journey of how to embrace technology and utilize it together with a mindset of developing great questions to be an invaluable resource and advisor to your clients. The age of compliance as a value service to a client is coming to an end. However, the age of our true value is just beginning if you want to embrace technology, are forward thinking and enjoy helping your clients become really successful. If you want to be an accountant of the future, Paul’s book is a must read to help you on that journey.
“Paul has packed this book with great detailed practical advice on a modern accounting business. It's jam-packed with insights on what you need to do to take your accounting business from where you are today, to where you want to be in the future. It's a must read, but more importantly, must action.”
The Business Growth Accountant is a comprehensive, plain-speaking guide to profitability and advisory business growth. Many theorise about this – Paul tells you how!
“The effort, energy and passion that Paul has put into creating this go-to book for any serious accountant has been clear to see over the last year or so.
We meet with Paul every quarter and feel his inspiration! His enthusiasm transports itself across our team and fills us all with joy, anticipation and most importantly of all…drive. This is what the book does too. Paul’s book is full of inspiring, yes, literally awe-inspiring thought and insight into how you can make your accountancy business a better business by helping your clients, by caring.
Top tip, once you have read the book, pick one thing, just one thing and do it…this will make you feel good and will encourage you to pick another one thing to do, before you know where you are you will have done lots! Small steps!”
“It’s time for accountants to do more for business owners than just do accounts and tax returns! Wherever you are in your career, this book will give you the confidence, insights and knowledge to do just that. Easy to ready, it builds on your existing skill set. And, if you implement the ideas in the book, not only will it will position you as the go-to accountant, it will help you to make an incredible impact on your clients’ businesses and the lives of so many, ultimately creating a better World.”
"Paul Shrimpling has done an awesome job of identifying what it takes to be a Business Growth Accountant and how important it is as accountants to embrace the change from compliance work to business advisory. Whilst it's easy to read, it's packed full of detailed information. This is essential reading if you want your accounting practice to thrive in the future."
In this book Paul brilliantly articulates the key issues facing our industry and the most effective solutions to them from people who have done it already.
Having read Paul’s book this has opened my eyes to the clear challenges that the profession faces. New technology and new competition mean firms need to seriously review what they do and how they do it.
The book clearly identifies these issues and provides guidance on how you can turn these into opportunities for the practice. This has inspired me to make the necessary changes in my practice to ensure its future and the exciting growth that can be achieved.
If you want to safeguard what you have and build on it, this book is a must read.”
“This book tells you everything good about Paul Shrimpling’s approach and contribution to the accountancy profession. Anyone who has seen him present would vouch that Paul can never be accused of being half-hearted, and this book oozes passion and wholehearted advice from the first page. The book is filled with straightforward and common-sense advice, and Paul’s credibility comes not only from his thousands of hours one-to-one with accountants looking to improve their businesses but also his ability to get others to open up about the secrets of their success. This is a must-read for any accountant looking forward to the digital age with a little trepidation.”
“In my opinion this book is essential reading for any owner of an accountancy practice in these times where the pace of change is the fastest it has ever been. I have read a few books on the current issues facing the accountancy profession by different authors. The way this book has been put together, pooling a vast range of resources, ideas and research, provides a very good framework for re-modelling a traditional accountancy practice into a relevant advisory service business.
Paul’s undoubted knowledge, experience and passion to help improve the accountant’s role comes across in every chapter of this book.”
“Paul’s timely book – very readable and well presented – is another wake up call to the accountancy profession.
Change fast or become irrelevant. Your call. Simple as.
And Paul shows you how you can make significant change quickly so you will thrive. His guidance and advice has always been first class.”
“Paul has interviewed some remarkably smart practitioners, and blended their remarkably practical insights with his own, to produce a remarkably useful book”
"Having worked with Paul from afar, I can see that the dedication to his work is truly making a difference and inspiring the accountant's he works with. Which in turn is having an amazing impact on the client's that those accounting firms are working with. Do yourself a favour, pick up this book and learn how you can create meaningful impacts in your accounting business which allow you to grow profitably. "
“If you want off the hamster wheel of endless tax returns for unappreciative clients, and if you want to make a real difference in the lives and businesses of your clients, read this book.
While there’s plenty of buzz out there that accountants need to add advisory services to their firms, there aren’t too many sources that actually demonstrate how to do that.
Based on real world examples of accountants and advisors from around the world who are doing this work and on Paul’s years of experience guiding firms, this book lays out the steps you’ll need to take to transform your firm into Business Growth Accountants.”
“Having worked with him for a number of years it’s great to see Paul’s book bring together superbly many insights into how an accountancy firm can address the core challenges now facing the profession.
In a constantly and now rapidly changing environment Paul shows how you can lay sound foundations on which to build a great accountancy practice.
This book is a must read for any practice that wants to grow, adapt and achieve its goals and will inspire you to do so”