​The Business Growth
Accounta​​​​​nt

​TRANSFORM YOUR ACCOUNTANCY PRACTICE INTO A PROFITABLE AND VALUABLE ADVISORY BUSINESS

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Seamus Parfrey Director, Parfrey Murphy Chartered Accountants, Ireland

Paul’s timely book – very readable and well presented – is another wake up call to the accountancy profession.

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Ronald J. Baker Radio Show Host, The Soul of Enterprise: Business in the Knowledge Economy, and auther of the best selling Implementing Value Pricing: A Radical Business Model for Professsional Firms

The Business Growth Accountant is a treasure trove of advice on how to move your firm up the value curve – by giving your customers the services they need and want. In addition to Paul Shrimpling’s sage advice – and here I will reveal my bias – be sure to pay particular attention to three more Pauls quoted in the book: the late Paul O’Byrne, RIP, and his partner, Paul Kennedy, who continues to run what I believe is the most innovative accounting firm in the world, O’Byrne & Kennedy; and, of course, Paul Dunn, the man who blazed the trail and helped thousands of firms fulfill the transformational journey that is energetically articulated throughout this book.

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Greg Smargiassi Managing Director, OurCFO, Australia

‘If you’re serious about growing and developing your accounting business, then Paul Shrimpling’s book is essential reading. Don’t just read it, take action. Do nothing at your own peril.’

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Alex Davis Business Development, UK QuickBooks

“For any firm that is looking at staying ahead of the inevitable ‘march of automation’, this is the book for you.

Sharing knowledge and facts is no longer the role of the advisor, Google will do that far better. Your ability to remain relevant in the new digital age will depend on your skills in questioning, building rapport and connecting with your clients at a far deeper level.

As machines get better at answering questions… you need to get better at asking them. Paul’s book shows you just how to do that.”

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Nigel Bennett Managing Director, Hallidays Chartered Accountants, England

“Brilliant. I have sent this book out to the board of directors and all our team leaders.

The timing of this book is excellent as I have just started HIT (Hallidays Internal Training) which is a course on training client facing team members on how to be a great business advisor (not an accountant). This book reinforces and supports the learning in this programme. It is going to be essential reading for everyone attending.

This is incredibly valuable. I thought the chapter on questions was really interesting as I hadn’t come across question frameworks before (maybe some of us don’t need them!) and I think this will be a really useful chapter for the team members who choose to move from accountant to advisor.

I 100% endorse everything Paul talks about in this book – It felt strangely as if he’d been rummaging around in my mind and pulling loads of stuff out and putting it on paper!

But to summarise…

…essential reading for any accountant who truly cares about their clients and has a burning desire to do something to help clients more. The No 1 handbook for moving from accountant to (growth) advisor.”

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Clive Wilson Director, Landmark Chartered Accountants, England

“Just read Paul’s book through and found it to be very engaging and, in places, challenging (in a good way). I think the footnotes with links to online material really add to the value and I really liked the section on “Numbers To Grow By”. Lots of material there that I will use. I thought the Rugby story was a particularly excellent example of how changing the scoring (measuring) can change behaviour.”

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Amy Vetter CPA.CITP, CGMA, Keynote Speaker, Advisor and Author

Paul provides many answers to the mysteries of how to deliver advisory services in his book, The Business Growth Accountant. Accounting professionals have been being told for years to be an advisor, with no real training on the path to get there.

Paul provides the steps with his "Higher-Value Route Map" in his book, as well as, real life scenarios from experienced accountants that deliver advisory services from around the world. This book will help you take the steps needed to be comfortable with the critical conversations that are necessary to be a truly value-added strategic partner to your client that they couldn’t imagine living without.

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Daimien McConnell ACA FCCA, Director William Hinton, England

Having read Paul’s book this has opened my eyes to the clear challenges that the profession faces. New technology and new competition mean firms need to seriously review what they do and how they do it.

The book clearly identifies these issues and provides guidance on how you can turn these into opportunities for the practice. This has inspired me to make the necessary changes in my practice to ensure its future and the exciting growth that can be achieved.

If you want to safeguard what you have and build on it, this book is a must read.”

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Amanda Fisher CFO and Mentor, amandafisher.com, Australia

"Paul Shrimpling has done an awesome job of identifying what it takes to be a Business Growth Accountant and how important it is as accountants to embrace the change from compliance work to business advisory. Whilst it's easy to read, it's packed full of detailed information. This is essential reading if you want your accounting practice to thrive in the future."

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Shaz Nawaz ACA, Director, AA Accountants, England

“I worked with Paul for a number of years. He was coach, consultant, adviser, friend and trusted aide all at the same time. Paul’s knowledge, experience and expertise of the accountancy profession is simply brilliant.

He helped transform our firm and I’m forever indebted to him for all his support. I’m thrilled that Paul has written this book where he openly and transparently shares key insights into how to create an exceptional accountancy firm.

I think the book is a must-read for all accountants who are serious about running a remarkable practice.”

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Carl Reader Director, D&T Chartered Accountants and Business Advisors, author and serial entreprenneur, The Startup Coach, England

"Paul has an enviable reputation as a thought leader in the accounting world, and this book just goes to show why that is the case. He makes a compelling case for all accountants, large and small, demonstrating why they need to be looking at being advisors, not bean counters or tax return filers. What's more, he gives some simple nuggets of advice that are priceless."

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Aynsley Damery Director, Tayabali Tomlin, co-founder of TaxGo, England

“It’s time for accountants to do more for business owners than just do accounts and tax returns! Wherever you are in your career, this book will give you the confidence, insights and knowledge to do just that. Easy to ready, it builds on your existing skill set. And, if you implement the ideas in the book, not only will it will position you as the go-to accountant, it will help you to make an incredible impact on your clients’ businesses and the lives of so many, ultimately creating a better World.”

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Rob Walsh Managing Director, Clear Vision Accountancy Group, England

“This is the book that the Accountancy Profession needs to wake itself up to what clients want.

It’s all in the book - how you start and deliver Business Growth Consultancy to your clients. It’s simply invaluable for those accountants that want to BE the change.

Well done Paul and this book needs to be read by every team member.”

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Seamus Parfrey Director, Parfrey Murphy Chartered Accountants, Ireland

“Paul’s timely book – very readable and well presented – is another wake up call to the accountancy profession.

Change fast or become irrelevant. Your call. Simple as.

And Paul shows you how you can make significant change quickly so you will thrive. His guidance and advice has always been first class.”

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Alan Cowperthwaite Director, Harvey Smith – Business Growth Accountants, England

Having worked with Paul for a number of years and read many of the books, which are referred to here, it’s great to see how Paul has pulled so much of this stuff together in one place. What is crystal clear and connected with me, is the importance of changing your mindset and being that advisor first, and an accountant second. We have already taken steps to reflect this and are changing our branding.”

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Ian Rodgers Managing Director, The Profit Key, England

“Having worked with him for a number of years it’s great to see Paul’s book bring together superbly many insights into how an accountancy firm can address the core challenges now facing the profession.

In a constantly and now rapidly changing environment Paul shows how you can lay sound foundations on which to build a great accountancy practice.

This book is a must read for any practice that wants to grow, adapt and achieve its goals and will inspire you to do so”

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Liz Farr CPA, Content Marketing Strategy for Accountants, Farr Communications, New Mexico, USA

“If you want off the hamster wheel of endless tax returns for unappreciative clients, and if you want to make a real difference in the lives and businesses of your clients, read this book.

While there’s plenty of buzz out there that accountants need to add advisory services to their firms, there aren’t too many sources that actually demonstrate how to do that.

Based on real world examples of accountants and advisors from around the world who are doing this work and on Paul’s years of experience guiding firms, this book lays out the steps you’ll need to take to transform your firm into Business Growth Accountants.”

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Rob Brown Host of the Top 100 Club Accounting Podcast, Founder of BD Academy England

"The Business Growth Accountant is a game-changer for the accounting profession. It's a 'call to arms' for accountants everywhere to move from the 'bean-counter' to the strategic trusted advisor. ​ Technology is inexorably advancing client expectations and redefining what they deem to be of value.

To get ahead of the game, Paul Shrimpling's Higher Value Route Map is a powerful framework that charts the optimal path for accountants to be the difference makers needed by today's business owners. A terrific 3-hour read and a must for forward thinking accountants throughout the world."

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Douglas Aitken CEO, Croner Business School, England

“This book tells you everything good about Paul Shrimpling’s approach and contribution to the accountancy profession. Anyone who has seen him present would vouch that Paul can never be accused of being half-hearted, and this book oozes passion and wholehearted advice from the first page. The book is filled with straightforward and common-sense advice, and Paul’s credibility comes not only from his thousands of hours one-to-one with accountants looking to improve their businesses but also his ability to get others to open up about the secrets of their success. This is a must-read for any accountant looking forward to the digital age with a little trepidation.”