The Business Growth
TRANSFORM YOUR ACCOUNTANCY PRACTICE INTO A PROFITABLE AND VALUABLE ADVISORY BUSINESS
This book won’t make you into a business savvy accountant, but it will challenge everything you’ve learnt and done in the profession to date. And then show you how others have done it successfully so that you can follow their lead.
‘If you’re serious about growing and developing your accounting business, then Paul Shrimpling’s book is essential reading. Don’t just read it, take action. Do nothing at your own peril.’
“For any firm that is looking at staying ahead of the inevitable ‘march of automation’, this is the book for you.
Sharing knowledge and facts is no longer the role of the advisor, Google will do that far better. Your ability to remain relevant in the new digital age will depend on your skills in questioning, building rapport and connecting with your clients at a far deeper level.
As machines get better at answering questions… you need to get better at asking them. Paul’s book shows you just how to do that.”
The Business Growth Accountant is a treasure trove of advice on how to move your firm up the value curve – by giving your customers the services they need and want. In addition to Paul Shrimpling’s sage advice – and here I will reveal my bias – be sure to pay particular attention to three more Pauls quoted in the book: the late Paul O’Byrne, RIP, and his partner, Paul Kennedy, who continues to run what I believe is the most innovative accounting firm in the world, O’Byrne & Kennedy; and, of course, Paul Dunn, the man who blazed the trail and helped thousands of firms fulfill the transformational journey that is energetically articulated throughout this book.
The Business Growth Accountant is a comprehensive, plain-speaking guide to profitability and advisory business growth. Many theorise about this – Paul tells you how!
This book matters. And it matters because when you do what the book lays out for you, you will matter — as in seriously matter.
And that’s stunningly important. Seth Godin says it like this, “The challenge is not to be successful, the challenge is to matter.”
Just think about that for a moment. Perhaps even flip it around. When you do that you get that when you matter, success follows.
‘Mattering’ is essential. When you move from being dispensable to INdispensable, you matter.
Let me say it again: this book matters. when you do what it lays out for you, you will matter.
And like me, you’ll thank Paul Shrimpling for making you matter, changing your life and the lives of those around you.
Paul provides many answers to the mysteries of how to deliver advisory services in his book, The Business Growth Accountant. Accounting professionals have been being told for years to be an advisor, with no real training on the path to get there.
Paul provides the steps with his "Higher-Value Route Map" in his book, as well as, real life scenarios from experienced accountants that deliver advisory services from around the world. This book will help you take the steps needed to be comfortable with the critical conversations that are necessary to be a truly value-added strategic partner to your client that they couldn’t imagine living without.
“Paul’s timely book – very readable and well presented – is another wake up call to the accountancy profession.
Change fast or become irrelevant. Your call. Simple as.
And Paul shows you how you can make significant change quickly so you will thrive. His guidance and advice has always been first class.”
“I worked with Paul for a number of years. He was coach, consultant, adviser, friend and trusted aide all at the same time. Paul’s knowledge, experience and expertise of the accountancy profession is simply brilliant.
He helped transform our firm and I’m forever indebted to him for all his support. I’m thrilled that Paul has written this book where he openly and transparently shares key insights into how to create an exceptional accountancy firm.
I think the book is a must-read for all accountants who are serious about running a remarkable practice.”
Having worked with Paul for a number of years and read many of the books, which are referred to here, it’s great to see how Paul has pulled so much of this stuff together in one place. What is crystal clear and connected with me, is the importance of changing your mindset and being that advisor first, and an accountant second. We have already taken steps to reflect this and are changing our branding.”
"Paul Shrimpling has done an awesome job of identifying what it takes to be a Business Growth Accountant and how important it is as accountants to embrace the change from compliance work to business advisory. Whilst it's easy to read, it's packed full of detailed information. This is essential reading if you want your accounting practice to thrive in the future."
“If you want off the hamster wheel of endless tax returns for unappreciative clients, and if you want to make a real difference in the lives and businesses of your clients, read this book.
While there’s plenty of buzz out there that accountants need to add advisory services to their firms, there aren’t too many sources that actually demonstrate how to do that.
Based on real world examples of accountants and advisors from around the world who are doing this work and on Paul’s years of experience guiding firms, this book lays out the steps you’ll need to take to transform your firm into Business Growth Accountants.”
“This is a truly brilliant Inspiring, Challenging and Supporting book from Paul that is a must read for every accountant in practice.
Even if you are not looking to become a “Growth Accountant” there are masses of ideas, tools, and tips you can implement in your practice to make your life easier and deliver a better experience to your clients.
Paul’s story around “Canary-like” KPIs will stick with me forever and the section on “Blind, deaf and dumb pricing” has helped me challenge the team on their communication skills. If you are in practice and want to make more of an impact in the lives of those around you this is a must-read book.
In this book Paul brilliantly articulates the key issues facing our industry and the most effective solutions to them from people who have done it already.
“In my opinion this book is essential reading for any owner of an accountancy practice in these times where the pace of change is the fastest it has ever been. I have read a few books on the current issues facing the accountancy profession by different authors. The way this book has been put together, pooling a vast range of resources, ideas and research, provides a very good framework for re-modelling a traditional accountancy practice into a relevant advisory service business.
Paul’s undoubted knowledge, experience and passion to help improve the accountant’s role comes across in every chapter of this book.”
“Inspiration comes first and that is exactly what Paul’s book provides, along with his positive and realistic enthusiasm teamed with his refreshing energy to transform your accountancy practice into a more valuable one”
“This book tells you everything good about Paul Shrimpling’s approach and contribution to the accountancy profession. Anyone who has seen him present would vouch that Paul can never be accused of being half-hearted, and this book oozes passion and wholehearted advice from the first page. The book is filled with straightforward and common-sense advice, and Paul’s credibility comes not only from his thousands of hours one-to-one with accountants looking to improve their businesses but also his ability to get others to open up about the secrets of their success. This is a must-read for any accountant looking forward to the digital age with a little trepidation.”
"The Business Growth Accountant is a game-changer for the accounting profession. It's a 'call to arms' for accountants everywhere to move from the 'bean-counter' to the strategic trusted advisor. Technology is inexorably advancing client expectations and redefining what they deem to be of value.
To get ahead of the game, Paul Shrimpling's Higher Value Route Map is a powerful framework that charts the optimal path for accountants to be the difference makers needed by today's business owners. A terrific 3-hour read and a must for forward thinking accountants throughout the world."
“The effort, energy and passion that Paul has put into creating this go-to book for any serious accountant has been clear to see over the last year or so.
We meet with Paul every quarter and feel his inspiration! His enthusiasm transports itself across our team and fills us all with joy, anticipation and most importantly of all…drive. This is what the book does too. Paul’s book is full of inspiring, yes, literally awe-inspiring thought and insight into how you can make your accountancy business a better business by helping your clients, by caring.
Top tip, once you have read the book, pick one thing, just one thing and do it…this will make you feel good and will encourage you to pick another one thing to do, before you know where you are you will have done lots! Small steps!”