The Business Growth
TRANSFORM YOUR ACCOUNTANCY PRACTICE INTO A PROFITABLE AND VALUABLE ADVISORY BUSINESS
Paul’s book is full of inspiring, yes, literally awe-inspiring thought and insight into how you can make your accountancy business a better business by helping your clients, by caring.
“For any firm that is looking at staying ahead of the inevitable ‘march of automation’, this is the book for you.
Sharing knowledge and facts is no longer the role of the advisor, Google will do that far better. Your ability to remain relevant in the new digital age will depend on your skills in questioning, building rapport and connecting with your clients at a far deeper level.
As machines get better at answering questions… you need to get better at asking them. Paul’s book shows you just how to do that.”
The Business Growth Accountant is a treasure trove of advice on how to move your firm up the value curve – by giving your customers the services they need and want. In addition to Paul Shrimpling’s sage advice – and here I will reveal my bias – be sure to pay particular attention to three more Pauls quoted in the book: the late Paul O’Byrne, RIP, and his partner, Paul Kennedy, who continues to run what I believe is the most innovative accounting firm in the world, O’Byrne & Kennedy; and, of course, Paul Dunn, the man who blazed the trail and helped thousands of firms fulfill the transformational journey that is energetically articulated throughout this book.
‘If you’re serious about growing and developing your accounting business, then Paul Shrimpling’s book is essential reading. Don’t just read it, take action. Do nothing at your own peril.’
Paul provides many answers to the mysteries of how to deliver advisory services in his book, The Business Growth Accountant. Accounting professionals have been being told for years to be an advisor, with no real training on the path to get there.
Paul provides the steps with his "Higher-Value Route Map" in his book, as well as, real life scenarios from experienced accountants that deliver advisory services from around the world. This book will help you take the steps needed to be comfortable with the critical conversations that are necessary to be a truly value-added strategic partner to your client that they couldn’t imagine living without.
“Paul has packed this book with great detailed practical advice on a modern accounting business. It's jam-packed with insights on what you need to do to take your accounting business from where you are today, to where you want to be in the future. It's a must read, but more importantly, must action.”
“I’ve just read the first 60 pages and thoroughly enjoying the book, I definitely agree with all the points you’ve made so far.
In January this year we launched our re-brand. We re-branded because any business that doesn’t change with the times will be left behind and so rather than wait for change to happen we’re working ahead of the curve. In a team session my opening slide said – Accounting isn’t about the numbers, it’s about people”.
Having read your section on why perceived value stems from feelings, I’ll tweak this slightly to ‘people’s feelings’. I’m looking forward to reading the rest of the book Paul. Thanks for the insight.”
“This is a truly brilliant Inspiring, Challenging and Supporting book from Paul that is a must read for every accountant in practice.
Even if you are not looking to become a “Growth Accountant” there are masses of ideas, tools, and tips you can implement in your practice to make your life easier and deliver a better experience to your clients.
Paul’s story around “Canary-like” KPIs will stick with me forever and the section on “Blind, deaf and dumb pricing” has helped me challenge the team on their communication skills. If you are in practice and want to make more of an impact in the lives of those around you this is a must-read book.
“The effort, energy and passion that Paul has put into creating this go-to book for any serious accountant has been clear to see over the last year or so.
We meet with Paul every quarter and feel his inspiration! His enthusiasm transports itself across our team and fills us all with joy, anticipation and most importantly of all…drive. This is what the book does too. Paul’s book is full of inspiring, yes, literally awe-inspiring thought and insight into how you can make your accountancy business a better business by helping your clients, by caring.
Top tip, once you have read the book, pick one thing, just one thing and do it…this will make you feel good and will encourage you to pick another one thing to do, before you know where you are you will have done lots! Small steps!”
"Paul Shrimpling has done an awesome job of identifying what it takes to be a Business Growth Accountant and how important it is as accountants to embrace the change from compliance work to business advisory. Whilst it's easy to read, it's packed full of detailed information. This is essential reading if you want your accounting practice to thrive in the future."
“Paul’s timely book – very readable and well presented – is another wake up call to the accountancy profession.
Change fast or become irrelevant. Your call. Simple as.
And Paul shows you how you can make significant change quickly so you will thrive. His guidance and advice has always been first class.”
“Inspiration comes first and that is exactly what Paul’s book provides, along with his positive and realistic enthusiasm teamed with his refreshing energy to transform your accountancy practice into a more valuable one”
“A lot of “Has Beans” style accountants are blindly burying their heads in the sand, blind to the fact that traditional accountancy work is rapidly disappearing out of their to do list. Paul’s book provides a practical route map to a valuable way of delivering profitable advisory services to business clients.”
"Having worked with Paul from afar, I can see that the dedication to his work is truly making a difference and inspiring the accountant's he works with. Which in turn is having an amazing impact on the client's that those accounting firms are working with. Do yourself a favour, pick up this book and learn how you can create meaningful impacts in your accounting business which allow you to grow profitably. "
“I worked with Paul for a number of years. He was coach, consultant, adviser, friend and trusted aide all at the same time. Paul’s knowledge, experience and expertise of the accountancy profession is simply brilliant.
He helped transform our firm and I’m forever indebted to him for all his support. I’m thrilled that Paul has written this book where he openly and transparently shares key insights into how to create an exceptional accountancy firm.
I think the book is a must-read for all accountants who are serious about running a remarkable practice.”
I have just read your fantastic book and have been inspired to re-write completely our internal business advisory manual.
The firm has 58 staff now and we are attacking the MTD market at the moment with a training package for clients using Quickbooks, Sage and Xero together with an in-housed data processing solution using the same software but within LP.
We have been providing outsourced FD services for over 12 years with 80% of the practice now providing higher level tax planning (30%), business advisory(30%) and financial services advice (20%) to the client base.We are exploring creating two brands/practices - one for compliance services and the other Business Advisory first and accountancy a close second.
I am really inspired by your book and thank you so much for writing it, it has been a life changing experience.
“This book tells you everything good about Paul Shrimpling’s approach and contribution to the accountancy profession. Anyone who has seen him present would vouch that Paul can never be accused of being half-hearted, and this book oozes passion and wholehearted advice from the first page. The book is filled with straightforward and common-sense advice, and Paul’s credibility comes not only from his thousands of hours one-to-one with accountants looking to improve their businesses but also his ability to get others to open up about the secrets of their success. This is a must-read for any accountant looking forward to the digital age with a little trepidation.”
“This is the book that the Accountancy Profession needs to wake itself up to what clients want.
It’s all in the book - how you start and deliver Business Growth Consultancy to your clients. It’s simply invaluable for those accountants that want to BE the change.
Well done Paul and this book needs to be read by every team member.”
Having worked with Paul for a number of years and read many of the books, which are referred to here, it’s great to see how Paul has pulled so much of this stuff together in one place. What is crystal clear and connected with me, is the importance of changing your mindset and being that advisor first, and an accountant second. We have already taken steps to reflect this and are changing our branding.”