The Business Growth
TRANSFORM YOUR ACCOUNTANCY PRACTICE INTO A PROFITABLE AND VALUABLE ADVISORY BUSINESS
Do yourself a favour, pick up this book and learn how you can create meaningful impacts in your accounting business which allow you to grow profitably.
‘If you’re serious about growing and developing your accounting business, then Paul Shrimpling’s book is essential reading. Don’t just read it, take action. Do nothing at your own peril.’
The Business Growth Accountant is a treasure trove of advice on how to move your firm up the value curve – by giving your customers the services they need and want. In addition to Paul Shrimpling’s sage advice – and here I will reveal my bias – be sure to pay particular attention to three more Pauls quoted in the book: the late Paul O’Byrne, RIP, and his partner, Paul Kennedy, who continues to run what I believe is the most innovative accounting firm in the world, O’Byrne & Kennedy; and, of course, Paul Dunn, the man who blazed the trail and helped thousands of firms fulfill the transformational journey that is energetically articulated throughout this book.
“For any firm that is looking at staying ahead of the inevitable ‘march of automation’, this is the book for you.
Sharing knowledge and facts is no longer the role of the advisor, Google will do that far better. Your ability to remain relevant in the new digital age will depend on your skills in questioning, building rapport and connecting with your clients at a far deeper level.
As machines get better at answering questions… you need to get better at asking them. Paul’s book shows you just how to do that.”
This book matters. And it matters because when you do what the book lays out for you, you will matter — as in seriously matter.
And that’s stunningly important. Seth Godin says it like this, “The challenge is not to be successful, the challenge is to matter.”
Just think about that for a moment. Perhaps even flip it around. When you do that you get that when you matter, success follows.
‘Mattering’ is essential. When you move from being dispensable to INdispensable, you matter.
Let me say it again: this book matters. when you do what it lays out for you, you will matter.
And like me, you’ll thank Paul Shrimpling for making you matter, changing your life and the lives of those around you.
Paul provides many answers to the mysteries of how to deliver advisory services in his book, The Business Growth Accountant. Accounting professionals have been being told for years to be an advisor, with no real training on the path to get there.
Paul provides the steps with his "Higher-Value Route Map" in his book, as well as, real life scenarios from experienced accountants that deliver advisory services from around the world. This book will help you take the steps needed to be comfortable with the critical conversations that are necessary to be a truly value-added strategic partner to your client that they couldn’t imagine living without.
Paul highlights in his book how the accountancy profession is changing and changing at a rapid pace. He highlights that fact that to be a successful accountant in the ever-changing technological world, that you will need to adapt quickly or you will become extinct. As a profession, we have to reinvent ourselves to be more valuable to our clients. His book takes you on a journey of how to embrace technology and utilize it together with a mindset of developing great questions to be an invaluable resource and advisor to your clients. The age of compliance as a value service to a client is coming to an end. However, the age of our true value is just beginning if you want to embrace technology, are forward thinking and enjoy helping your clients become really successful. If you want to be an accountant of the future, Paul’s book is a must read to help you on that journey.
“This is a truly brilliant Inspiring, Challenging and Supporting book from Paul that is a must read for every accountant in practice.
Even if you are not looking to become a “Growth Accountant” there are masses of ideas, tools, and tips you can implement in your practice to make your life easier and deliver a better experience to your clients.
Paul’s story around “Canary-like” KPIs will stick with me forever and the section on “Blind, deaf and dumb pricing” has helped me challenge the team on their communication skills. If you are in practice and want to make more of an impact in the lives of those around you this is a must-read book.
I was inspired to be a Chartered Accountant by seeing what a business-savvy accountant called David did for my parents and their business. My parents worked hard, but the success of their business enabled me to enjoy a better life and certainly an upgrade on my holidays! They never made a major decision without David’s input. He was their sounding board, corporate finance man and friend.
One summer in his office David showed me he had a team delivering numbers. A team that meant he could spend his time understanding the numbers, talking to clients and using them to bring greater success to his clients.
Firms need to understand that being just an accountant was never enough and now, in the world of cloud accounting, the need to demonstrate you add value is more important than ever.
This book won’t make you into a business savvy accountant, but it will challenge everything you’ve learnt and done in the profession to date. And then show you how others have done it successfully so that you can follow their lead.”
“Paul’s timely book – very readable and well presented – is another wake up call to the accountancy profession.
Change fast or become irrelevant. Your call. Simple as.
And Paul shows you how you can make significant change quickly so you will thrive. His guidance and advice has always been first class.”
I have just read your fantastic book and have been inspired to re-write completely our internal business advisory manual.
The firm has 58 staff now and we are attacking the MTD market at the moment with a training package for clients using Quickbooks, Sage and Xero together with an in-housed data processing solution using the same software but within LP.
We have been providing outsourced FD services for over 12 years with 80% of the practice now providing higher level tax planning (30%), business advisory(30%) and financial services advice (20%) to the client base.We are exploring creating two brands/practices - one for compliance services and the other Business Advisory first and accountancy a close second.
I am really inspired by your book and thank you so much for writing it, it has been a life changing experience.
“A lot of “Has Beans” style accountants are blindly burying their heads in the sand, blind to the fact that traditional accountancy work is rapidly disappearing out of their to do list. Paul’s book provides a practical route map to a valuable way of delivering profitable advisory services to business clients.”
“Paul has interviewed some remarkably smart practitioners, and blended their remarkably practical insights with his own, to produce a remarkably useful book”
Having worked with Paul for a number of years and read many of the books, which are referred to here, it’s great to see how Paul has pulled so much of this stuff together in one place. What is crystal clear and connected with me, is the importance of changing your mindset and being that advisor first, and an accountant second. We have already taken steps to reflect this and are changing our branding.”
“If you want off the hamster wheel of endless tax returns for unappreciative clients, and if you want to make a real difference in the lives and businesses of your clients, read this book.
While there’s plenty of buzz out there that accountants need to add advisory services to their firms, there aren’t too many sources that actually demonstrate how to do that.
Based on real world examples of accountants and advisors from around the world who are doing this work and on Paul’s years of experience guiding firms, this book lays out the steps you’ll need to take to transform your firm into Business Growth Accountants.”
"The Business Growth Accountant is a game-changer for the accounting profession. It's a 'call to arms' for accountants everywhere to move from the 'bean-counter' to the strategic trusted advisor. Technology is inexorably advancing client expectations and redefining what they deem to be of value.
To get ahead of the game, Paul Shrimpling's Higher Value Route Map is a powerful framework that charts the optimal path for accountants to be the difference makers needed by today's business owners. A terrific 3-hour read and a must for forward thinking accountants throughout the world."
"Paul Shrimpling has done an awesome job of identifying what it takes to be a Business Growth Accountant and how important it is as accountants to embrace the change from compliance work to business advisory. Whilst it's easy to read, it's packed full of detailed information. This is essential reading if you want your accounting practice to thrive in the future."
Having read Paul’s book this has opened my eyes to the clear challenges that the profession faces. New technology and new competition mean firms need to seriously review what they do and how they do it.
The book clearly identifies these issues and provides guidance on how you can turn these into opportunities for the practice. This has inspired me to make the necessary changes in my practice to ensure its future and the exciting growth that can be achieved.
If you want to safeguard what you have and build on it, this book is a must read.”
“In my opinion this book is essential reading for any owner of an accountancy practice in these times where the pace of change is the fastest it has ever been. I have read a few books on the current issues facing the accountancy profession by different authors. The way this book has been put together, pooling a vast range of resources, ideas and research, provides a very good framework for re-modelling a traditional accountancy practice into a relevant advisory service business.
Paul’s undoubted knowledge, experience and passion to help improve the accountant’s role comes across in every chapter of this book.”