The Business Growth
TRANSFORM YOUR ACCOUNTANCY PRACTICE INTO A PROFITABLE AND VALUABLE ADVISORY BUSINESS
“Brilliantly written, really easy to read, and bang on the money.”
The Business Growth Accountant is a treasure trove of advice on how to move your firm up the value curve – by giving your customers the services they need and want. In addition to Paul Shrimpling’s sage advice – and here I will reveal my bias – be sure to pay particular attention to three more Pauls quoted in the book: the late Paul O’Byrne, RIP, and his partner, Paul Kennedy, who continues to run what I believe is the most innovative accounting firm in the world, O’Byrne & Kennedy; and, of course, Paul Dunn, the man who blazed the trail and helped thousands of firms fulfill the transformational journey that is energetically articulated throughout this book.
‘If you’re serious about growing and developing your accounting business, then Paul Shrimpling’s book is essential reading. Don’t just read it, take action. Do nothing at your own peril.’
“For any firm that is looking at staying ahead of the inevitable ‘march of automation’, this is the book for you.
Sharing knowledge and facts is no longer the role of the advisor, Google will do that far better. Your ability to remain relevant in the new digital age will depend on your skills in questioning, building rapport and connecting with your clients at a far deeper level.
As machines get better at answering questions… you need to get better at asking them. Paul’s book shows you just how to do that.”
This book matters. And it matters because when you do what the book lays out for you, you will matter — as in seriously matter.
And that’s stunningly important. Seth Godin says it like this, “The challenge is not to be successful, the challenge is to matter.”
Just think about that for a moment. Perhaps even flip it around. When you do that you get that when you matter, success follows.
‘Mattering’ is essential. When you move from being dispensable to INdispensable, you matter.
Let me say it again: this book matters. when you do what it lays out for you, you will matter.
And like me, you’ll thank Paul Shrimpling for making you matter, changing your life and the lives of those around you.
“Just read Paul’s book through and found it to be very engaging and, in places, challenging (in a good way). I think the footnotes with links to online material really add to the value and I really liked the section on “Numbers To Grow By”. Lots of material there that I will use. I thought the Rugby story was a particularly excellent example of how changing the scoring (measuring) can change behaviour.”
Paul provides many answers to the mysteries of how to deliver advisory services in his book, The Business Growth Accountant. Accounting professionals have been being told for years to be an advisor, with no real training on the path to get there.
Paul provides the steps with his "Higher-Value Route Map" in his book, as well as, real life scenarios from experienced accountants that deliver advisory services from around the world. This book will help you take the steps needed to be comfortable with the critical conversations that are necessary to be a truly value-added strategic partner to your client that they couldn’t imagine living without.
“A lot of “Has Beans” style accountants are blindly burying their heads in the sand, blind to the fact that traditional accountancy work is rapidly disappearing out of their to do list. Paul’s book provides a practical route map to a valuable way of delivering profitable advisory services to business clients.”
“It’s time for accountants to do more for business owners than just do accounts and tax returns! Wherever you are in your career, this book will give you the confidence, insights and knowledge to do just that. Easy to ready, it builds on your existing skill set. And, if you implement the ideas in the book, not only will it will position you as the go-to accountant, it will help you to make an incredible impact on your clients’ businesses and the lives of so many, ultimately creating a better World.”
“This is the book that the Accountancy Profession needs to wake itself up to what clients want.
It’s all in the book - how you start and deliver Business Growth Consultancy to your clients. It’s simply invaluable for those accountants that want to BE the change.
Well done Paul and this book needs to be read by every team member.”
I was inspired to be a Chartered Accountant by seeing what a business-savvy accountant called David did for my parents and their business. My parents worked hard, but the success of their business enabled me to enjoy a better life and certainly an upgrade on my holidays! They never made a major decision without David’s input. He was their sounding board, corporate finance man and friend.
One summer in his office David showed me he had a team delivering numbers. A team that meant he could spend his time understanding the numbers, talking to clients and using them to bring greater success to his clients.
Firms need to understand that being just an accountant was never enough and now, in the world of cloud accounting, the need to demonstrate you add value is more important than ever.
This book won’t make you into a business savvy accountant, but it will challenge everything you’ve learnt and done in the profession to date. And then show you how others have done it successfully so that you can follow their lead.”
"Paul has an enviable reputation as a thought leader in the accounting world, and this book just goes to show why that is the case. He makes a compelling case for all accountants, large and small, demonstrating why they need to be looking at being advisors, not bean counters or tax return filers. What's more, he gives some simple nuggets of advice that are priceless."
“Inspiration comes first and that is exactly what Paul’s book provides, along with his positive and realistic enthusiasm teamed with his refreshing energy to transform your accountancy practice into a more valuable one”
"Paul Shrimpling has done an awesome job of identifying what it takes to be a Business Growth Accountant and how important it is as accountants to embrace the change from compliance work to business advisory. Whilst it's easy to read, it's packed full of detailed information. This is essential reading if you want your accounting practice to thrive in the future."
“Paul’s timely book – very readable and well presented – is another wake up call to the accountancy profession.
Change fast or become irrelevant. Your call. Simple as.
And Paul shows you how you can make significant change quickly so you will thrive. His guidance and advice has always been first class.”
“I worked with Paul for a number of years. He was coach, consultant, adviser, friend and trusted aide all at the same time. Paul’s knowledge, experience and expertise of the accountancy profession is simply brilliant.
He helped transform our firm and I’m forever indebted to him for all his support. I’m thrilled that Paul has written this book where he openly and transparently shares key insights into how to create an exceptional accountancy firm.
I think the book is a must-read for all accountants who are serious about running a remarkable practice.”
“This book tells you everything good about Paul Shrimpling’s approach and contribution to the accountancy profession. Anyone who has seen him present would vouch that Paul can never be accused of being half-hearted, and this book oozes passion and wholehearted advice from the first page. The book is filled with straightforward and common-sense advice, and Paul’s credibility comes not only from his thousands of hours one-to-one with accountants looking to improve their businesses but also his ability to get others to open up about the secrets of their success. This is a must-read for any accountant looking forward to the digital age with a little trepidation.”
“Paul has interviewed some remarkably smart practitioners, and blended their remarkably practical insights with his own, to produce a remarkably useful book”
“This is a truly brilliant Inspiring, Challenging and Supporting book from Paul that is a must read for every accountant in practice.
Even if you are not looking to become a “Growth Accountant” there are masses of ideas, tools, and tips you can implement in your practice to make your life easier and deliver a better experience to your clients.
Paul’s story around “Canary-like” KPIs will stick with me forever and the section on “Blind, deaf and dumb pricing” has helped me challenge the team on their communication skills. If you are in practice and want to make more of an impact in the lives of those around you this is a must-read book.