The Business Growth
TRANSFORM YOUR ACCOUNTANCY PRACTICE INTO A PROFITABLE AND VALUABLE ADVISORY BUSINESS
“This is the book that the Accountancy Profession needs to wake itself up to what clients want.It’s all in the book - how you start and deliver Business Growth Consultancy to your clients. It’s simply invaluable for those accountants that want to BE the change.Well done Paul and this book needs to be read by every team member.”
“For any firm that is looking at staying ahead of the inevitable ‘march of automation’, this is the book for you.
Sharing knowledge and facts is no longer the role of the advisor, Google will do that far better. Your ability to remain relevant in the new digital age will depend on your skills in questioning, building rapport and connecting with your clients at a far deeper level.
As machines get better at answering questions… you need to get better at asking them. Paul’s book shows you just how to do that.”
‘If you’re serious about growing and developing your accounting business, then Paul Shrimpling’s book is essential reading. Don’t just read it, take action. Do nothing at your own peril.’
The Business Growth Accountant is a treasure trove of advice on how to move your firm up the value curve – by giving your customers the services they need and want. In addition to Paul Shrimpling’s sage advice – and here I will reveal my bias – be sure to pay particular attention to three more Pauls quoted in the book: the late Paul O’Byrne, RIP, and his partner, Paul Kennedy, who continues to run what I believe is the most innovative accounting firm in the world, O’Byrne & Kennedy; and, of course, Paul Dunn, the man who blazed the trail and helped thousands of firms fulfill the transformational journey that is energetically articulated throughout this book.
“Just read Paul’s book through and found it to be very engaging and, in places, challenging (in a good way). I think the footnotes with links to online material really add to the value and I really liked the section on “Numbers To Grow By”. Lots of material there that I will use. I thought the Rugby story was a particularly excellent example of how changing the scoring (measuring) can change behaviour.”
“I’ve just read the first 60 pages and thoroughly enjoying the book, I definitely agree with all the points you’ve made so far.
In January this year we launched our re-brand. We re-branded because any business that doesn’t change with the times will be left behind and so rather than wait for change to happen we’re working ahead of the curve. In a team session my opening slide said – Accounting isn’t about the numbers, it’s about people”.
Having read your section on why perceived value stems from feelings, I’ll tweak this slightly to ‘people’s feelings’. I’m looking forward to reading the rest of the book Paul. Thanks for the insight.”
“Paul has packed this book with great detailed practical advice on a modern accounting business. It's jam-packed with insights on what you need to do to take your accounting business from where you are today, to where you want to be in the future. It's a must read, but more importantly, must action.”
Having read Paul’s book this has opened my eyes to the clear challenges that the profession faces. New technology and new competition mean firms need to seriously review what they do and how they do it.
The book clearly identifies these issues and provides guidance on how you can turn these into opportunities for the practice. This has inspired me to make the necessary changes in my practice to ensure its future and the exciting growth that can be achieved.
If you want to safeguard what you have and build on it, this book is a must read.”
Having worked with Paul for a number of years and read many of the books, which are referred to here, it’s great to see how Paul has pulled so much of this stuff together in one place. What is crystal clear and connected with me, is the importance of changing your mindset and being that advisor first, and an accountant second. We have already taken steps to reflect this and are changing our branding.”
“This is the book that the Accountancy Profession needs to wake itself up to what clients want.
It’s all in the book - how you start and deliver Business Growth Consultancy to your clients. It’s simply invaluable for those accountants that want to BE the change.
Well done Paul and this book needs to be read by every team member.”
“The effort, energy and passion that Paul has put into creating this go-to book for any serious accountant has been clear to see over the last year or so.
We meet with Paul every quarter and feel his inspiration! His enthusiasm transports itself across our team and fills us all with joy, anticipation and most importantly of all…drive. This is what the book does too. Paul’s book is full of inspiring, yes, literally awe-inspiring thought and insight into how you can make your accountancy business a better business by helping your clients, by caring.
Top tip, once you have read the book, pick one thing, just one thing and do it…this will make you feel good and will encourage you to pick another one thing to do, before you know where you are you will have done lots! Small steps!”
“If you want off the hamster wheel of endless tax returns for unappreciative clients, and if you want to make a real difference in the lives and businesses of your clients, read this book.
While there’s plenty of buzz out there that accountants need to add advisory services to their firms, there aren’t too many sources that actually demonstrate how to do that.
Based on real world examples of accountants and advisors from around the world who are doing this work and on Paul’s years of experience guiding firms, this book lays out the steps you’ll need to take to transform your firm into Business Growth Accountants.”
In this book Paul brilliantly articulates the key issues facing our industry and the most effective solutions to them from people who have done it already.
“A lot of “Has Beans” style accountants are blindly burying their heads in the sand, blind to the fact that traditional accountancy work is rapidly disappearing out of their to do list. Paul’s book provides a practical route map to a valuable way of delivering profitable advisory services to business clients.”
I have just read your fantastic book and have been inspired to re-write completely our internal business advisory manual.
The firm has 58 staff now and we are attacking the MTD market at the moment with a training package for clients using Quickbooks, Sage and Xero together with an in-housed data processing solution using the same software but within LP.
We have been providing outsourced FD services for over 12 years with 80% of the practice now providing higher level tax planning (30%), business advisory(30%) and financial services advice (20%) to the client base.We are exploring creating two brands/practices - one for compliance services and the other Business Advisory first and accountancy a close second.
I am really inspired by your book and thank you so much for writing it, it has been a life changing experience.
“It’s time for accountants to do more for business owners than just do accounts and tax returns! Wherever you are in your career, this book will give you the confidence, insights and knowledge to do just that. Easy to ready, it builds on your existing skill set. And, if you implement the ideas in the book, not only will it will position you as the go-to accountant, it will help you to make an incredible impact on your clients’ businesses and the lives of so many, ultimately creating a better World.”
I was inspired to be a Chartered Accountant by seeing what a business-savvy accountant called David did for my parents and their business. My parents worked hard, but the success of their business enabled me to enjoy a better life and certainly an upgrade on my holidays! They never made a major decision without David’s input. He was their sounding board, corporate finance man and friend.
One summer in his office David showed me he had a team delivering numbers. A team that meant he could spend his time understanding the numbers, talking to clients and using them to bring greater success to his clients.
Firms need to understand that being just an accountant was never enough and now, in the world of cloud accounting, the need to demonstrate you add value is more important than ever.
This book won’t make you into a business savvy accountant, but it will challenge everything you’ve learnt and done in the profession to date. And then show you how others have done it successfully so that you can follow their lead.”
"Paul has an enviable reputation as a thought leader in the accounting world, and this book just goes to show why that is the case. He makes a compelling case for all accountants, large and small, demonstrating why they need to be looking at being advisors, not bean counters or tax return filers. What's more, he gives some simple nuggets of advice that are priceless."
“Paul has interviewed some remarkably smart practitioners, and blended their remarkably practical insights with his own, to produce a remarkably useful book”